Digital Marketing Manager Job at HumCap, Inc., Irving, TX

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  • HumCap, Inc.
  • Irving, TX

Job Description

Digital Marketing Manager

 

Job Summary/Objective:

We are seeking a highly motivated Digital Marketing Manager to join our team! As the Digital Marketing Manager, you will oversee our website, drive digital campaigns, and play a key role in brand development and marketing strategy. This role offers an exciting opportunity to significantly Impact a dynamic and innovative environment.

 

Key Responsibilities:

  • Develop and execute integrated digital marketing campaigns across multiple channels, including the company website, blog, SEO, and PPC.
  • Manage the company website, ensuring seamless operation and integration with IT and Systems teams.
  • Utilize coding skills to design dynamic web, email, and landing pages, delivering engaging digital content.
  • Collaborate on email campaigns, focusing on automating programs for prospect database nurturing and growth.
  • Create, update, and optimize web content and blogs to enhance user experience and search engine visibility.
  • Monitor and optimize key content and marketing metrics for future campaign improvements.
  • Define and track KPIs, including website traffic, conversion rates, and digital ad spend ROI.
  • Develop and implement a comprehensive content strategy across various digital channels.
  • Stay updated on industry trends, conduct competitive analysis, and identify opportunities and threats.
  • Manage the digital marketing budget, allocating resources effectively to achieve ROI targets.
  • Ensure compliance with industry-specific regulations and legal considerations.

 

Qualifications and Requirements:

  • Bachelor’s degree in marketing, Business, or related field.
  • Proven experience in digital marketing, including SEO, Google Analytics, and CRM software.
  • Proficiency in web development with HTML/CSS.
  • Experience with marketing automation systems, such as Pardot/Salesforce: Account Marketing Engagement.
  • Strong copywriting skills for marketing blogs, email, and web content.
  • Creative thinking and strong project management abilities.
  • Excellent communication skills, both written and verbal.
  • Ability to manage multiple projects simultaneously.
  • Innovative mindset and a team player.

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